Color
Color
Placed Blue is the definitive signal of the Placed environment. The platform relies heavily on neutral gallery tones, allowing color to be used intentionally rather than excessively. We use color to create focus, depth and presence.
Artifact Blue is the dimensional expression of Placed Blue. Used primarily within our logo system and spatial brand applications, the gradient transitions from Placed Blue into a deeper structural shadow (#326BE4)creating depth, contrast and visual movement across both digital and physical environments. This allows the identity to remain cohesive across interfaces, motion, material applications and immersive brand experiences.
Placed Blue is the definitive signal of the Placed environment. The platform relies heavily on neutral gallery tones, allowing color to be used intentionally rather than excessively. We use color to create focus, depth and presence.
Artifact Blue is the dimensional expression of Placed Blue. Used primarily within our logo system and spatial brand applications, the gradient transitions from Placed Blue into a deeper structural shadow (#326BE4)creating depth, contrast and visual movement across both digital and physical environments. This allows the identity to remain cohesive across interfaces, motion, material applications and immersive brand experiences.
NAME:
CMYK:
HEX:
RGB:
PLACED BLUE
73 / 34 / 0 / 4
#42A1F5
66 / 161 / 245
NAME:
TYPE:
START:
END:
ARTIFACT BLUE
LINEAR GRADIENT
#42A1F5 (0%)
#326BE4 (100%)
Blue in context
Placed Blue should always feel deliberate and controlled. While large applications of color can create strong visual impact, its use should remain restrained and highly curated. Our signature color is most powerful when balanced against neutral environments and clean structural space. Color should never compete for attention; it should guide focus within the experience.
Placed Blue should always feel deliberate and controlled. While large applications of color can create strong visual impact, its use should remain restrained and highly curated. Our signature color is most powerful when balanced against neutral environments and clean structural space. Color should never compete for attention; it should guide focus within the experience.
Gallery tones
Structural Black and Gallery White act as the architectural foundation of the Placed system. These neutral tones create balance and spatial clarity throughout the experience, allowing key brand moments to stand out naturally. Gold may be used sparingly as an accent to introduce depth and elevation, but it should never overpower the primary palette.
Structural Black and Gallery White act as the architectural foundation of the Placed system. These neutral tones create balance and spatial clarity throughout the experience, allowing key brand moments to stand out naturally. Gold may be used sparingly as an accent to introduce depth and elevation, but it should never overpower the primary palette.
NAME:
CMYK:
HEX:
RGB:
STRUCTURAL BLACK
75 / 68 / 67 / 90
#0D0D0D
13 / 13 / 13
NAME:
CMYK:
HEX:
RGB:
GALLERY WHITE
0 / 0 / 0 / 0
#FDFDFD
253 / 252 / 253
NAME:
CMYK:
HEX:
RGB:
UNIVERSAL GREY
0 / 0 / 0 / 47
#868686
134 / 134 / 134
NAME:
CMYK:
HEX:
RGB:
GOLD
22 / 36 / 68 / 4
#B7925C
183 / 146 / 92
Incorrect usage
Do not use unapproved colors
Do not use unapproved colors
Do not substitute Placed Blue
Do not substitute Placed Blue
Do not eyedrop from spatial renders
Do not eyedrop from spatial renders
Do not create muddy, uncalibrated gradients
Do not create muddy, uncalibrated gradients
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© 2026 Placed
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© 2026 Placed