Color

Color

Our singular brand color is Placed Blue. It is a precise distillation of spatial depth and digital presence. Because we rely heavily on neutral gallery tones to allow curated artifacts to take center stage, our use of color is highly intentional.


To create our dimensional artifacts—like our primary logo—we utilize Artifact Blue. This linear gradient uses Placed Blue as its luminous origin point, transitioning into a deeper structural shadow (#326BE4). This ensures our identity remains perfectly synced across both flat interfaces and tactile 3D environments.

Our singular brand color is Placed Blue. It is a precise distillation of spatial depth and digital presence. Because we rely heavily on neutral gallery tones to allow curated artifacts to take center stage, our use of color is highly intentional.


To create our dimensional artifacts—like our primary logo—we utilize Artifact Blue. This linear gradient uses Placed Blue as its luminous origin point, transitioning into a deeper structural shadow (#326BE4). This ensures our identity remains perfectly synced across both flat interfaces and tactile 3D environments.

NAME:

CMYK:

HEX:

RGB:

PLACED BLUE

73 / 34 / 0 / 4

#42A1F5

66 / 161 / 245

NAME:

TYPE:

START:

END:

ARTIFACT BLUE

LINEAR GRADIENT

#42A1F5 (0%)

#326BE4 (100%)

Blue in context

Our signature blue is the definitive signal of the Placed environment. While floods of our brand color can be powerful, its application must always remain thoughtful, intentional, and highly curated. We do not use color to create noise; we use it to create structure.


Challenge yourself to explore these tones through unexpected physical avenues—consider materiality, architectural lighting, frosted glass, and tactile gradients like Artifact Blue. Whether acting as a subtle accent or a primary focal point, approach color with absolute refinement.

Our signature blue is the definitive signal of the Placed environment. While floods of our brand color can be powerful, its application must always remain thoughtful, intentional, and highly curated. We do not use color to create noise; we use it to create structure.


Challenge yourself to explore these tones through unexpected physical avenues—consider materiality, architectural lighting, frosted glass, and tactile gradients like Artifact Blue. Whether acting as a subtle accent or a primary focal point, approach color with absolute refinement.

Gallery tones

Structural Black and Gallery White provide balance to Placed Blue, acting as the physical architecture of our platform. They bring clarity and contrast to our digital environments, allowing our signature blue and curated artifacts to stand out where they matter most. Gold can be used sparingly as a definitive signifier of curation to introduce depth and elevation—but should never overpower the core structural palette.

Structural Black and Gallery White provide balance to Placed Blue, acting as the physical architecture of our platform. They bring clarity and contrast to our digital environments, allowing our signature blue and curated artifacts to stand out where they matter most. Gold can be used sparingly as a definitive signifier of curation to introduce depth and elevation—but should never overpower the core structural palette.

NAME:

CMYK:

HEX:

RGB:

STRUCTURAL BLACK

75 / 68 / 67 / 90

#0D0D0D

13 / 13 / 13

NAME:

CMYK:

HEX:

RGB:

GALLERY WHITE

0 / 0 / 0 / 0

#FDFDFD

253 / 252 / 253

NAME:

CMYK:

HEX:

RGB:

UNIVERSAL GREY

0 / 0 / 0 / 47

#868686

134 / 134 / 134

NAME:

CMYK:

HEX:

RGB:

GOLD

22 / 36 / 68 / 4

#B7925C

183 / 146 / 92

Interface & materiality

Structural Black and Gallery White provide balance to Placed Blue, acting as the physical architecture of our platform. They bring clarity and contrast to our digital environments, allowing our signature blue and curated artifacts to stand out where they matter most. Gold can be used sparingly as a definitive signifier of curation to introduce depth and elevation—but should never overpower the core structural palette.

Structural Black and Gallery White provide balance to Placed Blue, acting as the physical architecture of our platform. They bring clarity and contrast to our digital environments, allowing our signature blue and curated artifacts to stand out where they matter most. Gold can be used sparingly as a definitive signifier of curation to introduce depth and elevation—but should never overpower the core structural palette.

NAME:

CMYK:

HEX:

RGB:

STRUCTURAL BLACK

75 / 68 / 67 / 90

#0D0D0D

13 / 13 / 13

NAME:

CMYK:

HEX:

RGB:

GALLERY WHITE

0 / 0 / 0 / 0

#FDFDFD

253 / 252 / 253

NAME:

CMYK:

HEX:

RGB:

UNIVERSAL GREY

0 / 0 / 0 / 47

#868686

134 / 134 / 134

NAME:

CMYK:

HEX:

RGB:

GOLD

22 / 36 / 68 / 4

#B7925C

183 / 146 / 92

Incorrect usage

Do not alter the logo. Avoid the following treatments.

Do not alter the logo. Avoid the following treatments.

Do not outline

Do not outline

Do not use artifact logo on image or video backgrounds

Do not use artifact logo on image or video backgrounds

Do not position on an angle

Do not position on an angle

Do not extract the P from the logo

Do not extract the P from the logo